Taking the proper measurements of the traffic and behavior on your site can not only help boost conversions, but also help you better understand visitor behavior so you can adjust the messaging about your brand or products.
Determining what is not working might be more important than measuring what already is working. The ability to adapt and change content easily and test out different messaging or promotions will quickly improve your bottom line.
Web Analytics gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features, Web Analytics let you see and analyze your traffic data in an entirely new way. You are more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. It records site traffic statistics; such as where visitors to your site come from and which pages of your site are viewed most frequently and when. This data can be useful in making site enhancements, selling advertising on your site and more. Web Analytics is available as a maintenance service.
Google Analytics Tracker
Thinkcyber offers advanced Web Analytics Integration using Google Analytics. Google Analytics is a free application from Google that allows you to study the behavior of your website’s visitors. The Thinkcyber Google Analytics Integration allows you to view clickstream data passed on from Thinkcyber‘s newsletters through to the analytics package and goals you have set within Google Analytics. It also captures overall conversions from your website, specific email marketing sent and summarizes the number of total visits across all email and internet campaigns.
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