Advanced Web Metrics with Google AnalyticsAre you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site’s impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? Read more. ![]() Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web SiteVery good book that provides an indepth look at Search Engine Marketing. Starts with the basics of how a Search Engines index the web and then extrapolates on how to use that knowledge to your advantage in design a search campaign. ![]() Search Engine Advertising: Buying Your Way to the Top to Increase SalesThis book provides a good overview on developing, and maximizing search engine advertising campaigns. Published in 2004 the fundamentals of campaign development are still applicable, although an update would be helpful. ![]() SEO Book – A New Chapter Every Day…A wide ranging ebook on all things search engine optimization and marketing. It is constantly updated and comes with access to a good number of SEO tools and tips. Although a bit on the expensive side at $79 – it is a great resource to have at your fingertips. ![]() Pay-per-click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Enginesby Boris Mordkovich, Eugene Mordkovich The good thing about this book – and unfortunately the quality that makes it dated the instant that it is published – is the detailed listing of Search Engines and their Pay-Per-Click programs. The book also provides advice and insight on how to optimize your PPC campaigns for maximum return. ![]() Don’t Make Me Think: A Common Sense Approach to Web UsabilityOne of the classic books on website design. Its light and lively approach to the topic makes for an easy read – but don’t be fooled – the information provided is right on topic. ![]() Designing Web Usability : The Practice of SimplicityA fairly dense book on web usability. Loaded with examples of good, bad, and ugly site design. ![]() Web Design in a Nutshell: A Desktop Quick ReferenceA great wide ranging resource for all (most) items related to web design. More of a nuts and bolts approach to the topic versus the design and usability of the previous books. A great book that should have a large number of “dog eared” pages. |
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