The scope of work that is a part of this SEO contract includes the following
• Site analysis
• Site Optimization
• Clients business understanding
• Understanding budget constraints
• Competitor analysis
• Improve rankings on search engines
• Keywords research and analysis
• Search engines ranking monitoring and maintenance
• Traffic analysis
• Keywords research and analysis
• SEO fine-tuning
• Consulting and additional recommendation
• Monthly/Quaterly Reports
The major search engines we will be targeting are as follows
We can help your website to grow your business and reap rewards from internet marketing. Our ground-breaking approach towards REENGINEERING your web presence ensures a high-degree of visibility for your websites on the Internet. Improved rankings on the website will ensure greater visibility thus help in increasing revenues and/or improving bottom-line.
Our Internet marketing strategy will concentrate in maximizing your returns on your marketing dollars. The following will be our goal over the next one year:
• We will give you ranking report on top 3 search engines viz – Google, Yahoo and MSN
• We propose a Minimum of
1st Quarter ( Month 1st ,2nd and 3rd ) Research , Keyword finalization , Submission , Lead time for indexing etc NO RANKING COMMITMENT
4th Month End 50% Top 20 Rankings Committed (Yahoo & MSN)
5th Month End 50% Top 20 Rankings Committed (Yahoo & MSN)
6th Month End 65% Top 20 Rankings Committed (Yahoo & MSN)
SEO Methodology/Activities Explained
A better understanding of the client’s business, objectives, target customers, competition, and market competency is analyzed during this phase. A thorough understanding of the business will also enhance our knowledge about your target customers. Unique selling proposition will be thoroughly understood including branding strategy.
Goals Assessment – Successful web sites produce quantifiable results. We will lead a discovery process which is designed to gain a thorough understanding of the objectives for your company and web site in terms of revenue generation, client acquisition and lead qualification.
Web Site Architecture Assessment
Our experts will conduct a detailed analysis of your web site. We will go behind the scenes and examine the design, flow and construction of the site from an optimization perspective. This is vital for search engines such as Google who spider the web and rank sites based upon an algorithm.
In depth analysis of the current site and study of the existing traffic are crucial steps in SEO life cycle. Our experts will completely scrutinize your website to evaluate the weak areas of the website and device solutions to overcome them.
A thorough review of your competitors’ positions and keywords is undertaken. This process is both enlightening and instrumental in establishing a competitive advantage.
Understanding of Existing Promotional Activities
This activity involves the extensive understanding of the existing SEO efforts, their methodology, pros and cons and then to plan a strategy so that the existing efforts are not hurt/ washed out.
Keyword Research & Analysis
This is a crucial stage that finalizes the keywords capable of capturing qualified traffic. We help to determine the most appropriate selection of keywords / phrases that should comprise your submission list by researching search traffic patterns within the major search engines. Relevant keywords are generally determined by understanding the clients. The keyword finalization is followed by phrase positioning according to the competition on search engines. The keywords that will generate the maximum qualified traffic for your business are consistently monitored through our special techniques.
Based on the findings from earlier steps we have devised a plan highlighting the steps we will need to take to improve website ranking on search engines.
This is a vital phase to make the site Search Engine friendly. We then work closely with the appropriate individuals within your company to implement site modifications that will lead to greater prominence within those search engines. Section stage includes but not limited to insertion of Meta tags, optimization of images, insertion of alt tags, etc. The link structure of the website is also altered so as to make it friendlier for the spiders to follow.
This involves an extensive quality check to make sure that all specifications in the optimization plan have been done. Various offline and online software’s are used to make sure that the proved optimization standards are met.
During this step, the website is systematically submitted to various web directories and search engines. This step needs to be carried out using manual submissions, keeping within the parameters set by various search engines on the number of pages submitted per day and the type of websites to be submitted.
Link Popularity Campaign
This includes researching websites which relate to but do not directly compete with the client’s website and then exchange links with them. This is a very important step as more and more search engines are using link popularity as one of the factors to determine the rank of a website.
Search Engine Optimization
Your needs will be strategically addressed through in-depth market research, code analysis, study and revision of keywords, content enhancement, suitable website design, and strategic search engine submission to ensure the presence of your website on the Internet.
Our link building team puts in a lot of effort to set up the correct structure while obtaining links from the “right” partners and to carry a thorough research of your competitors and potential business market space.
Reaching these links will give you breakthrough in the following ways:
1. Top Ranking for keywords that are promoted in titles and descriptions of these links.
2. Chances of Search Engine Crawlers coming to your sites from relevant links and indexing and ranking your sites.
3. Google’s new evaluation criterion (after Google Jagger Update) is that links have become 70-80% important in Search Engine Optimization.
A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order. This is an online journal by which we can submit our site information and redirect traffic to your website. There are large numbers of different web-sites that offer Blog account on their site.
Well-written advisory articles, which are successfully published on a number of different websites, help establish your site as an important information provider in the targeted domain Articles will be posted on various industry-specific websites and as well as on Broad-based content websites that accepts articles from various industries; usually classified in industry-related categories.
A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments. We can say that it is a brief news articles highlighting an important event, program, or piece of information by an organization that succinctly describes the who, what, where, when, why, and how of the story.
Directory Submission Services
An online directory definition is: A website submission service where your website is added to the proper category in a searchable online directory which enhances your site’s visibility and creates relevant inbound links to your website.
Search Engine Submission Services
Search engine submission is how a webmaster submits a web site directly to a search engine. While Search Engine Submission is often seen as a way to promote a web site, it generally is not necessary. Because the major search engines like Google, Yahoo, and MSN use crawlers, bots, and spiders that eventually would find all by themselves most web sites on the Internet.
There are two basic reasons to submit a web site or web page to a search engine. The first reason would be to add an entirely new web site because the site operators would rather not wait for a search engine to discover them. The second reason is to have a web page or web site updated in the respective search engine.
Social Media Optimization Services
It is a set of methods for generating publicity through social media, online communities and community websites. The methods of SMO include adding RSS feeds, adding a “Digg this” button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is related to search engine marketing, but differs in several ways as it primarily focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Site Monitoring & Maintenance
Search engine optimization is a process. This step involves ranking observations, traffic trend observation and tweaking of the website regularly so as to maintain the achieved rankings and further enhance them.
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