Information architecture

The art and science of organizing and labeling websites to improve their usability

Information Architecture is the organization of the content and flow of a website based on specific methods, processes and evidence gathering.

At Thinkcyber, we consider Information Architecture as a base on which a great website can be designed and built; it covers all aspects of web design and build such as form, function, navigation and interface, interaction, and visual design. As such, it should be the first step taken when designing a site.

It is incredibly effective, and using the services of a good Information Architect can save both time and money in the long run.

Information Architecture helps to keep projects delivered on time and on budget

The Information Architect will create the traffic patterns and navigational routes that get the customer from A to B in language that is helpful and easy to understand. Done properly, it will help you meet customer goals and can also increase brand awareness and product or service sales.

We will use Information Architecture during the business requirements stage of a web project. Once these business requirements are ascertained, they will be enshrined into the DNA of your site. By establishing the website’s functionality, customer flows and design, the Information Architecture will help to ensure that the project is delivered on time and on budget.

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