Our Comprehensive Optimization Program is focused on helping businesses achieve ambitious performance improvements through the planning and implementation of an on-going testing and optimization strategy. This program will improve conversion rates while simultaneously helping to reduce acquisition costs and help develop a test and learn culture.
What is Conversion Rate Optimization (CRO)?Conversion Rate Optimization (CRO) is an on-going service where we work with you to evaluate, test and improve your on-site conversion rate. Our approach is based on a robust methodology and data driven program of research and testing to increase the value of your business across desktop, tablet and mobile user experiences. This leads to a higher percentage of your visitors taking action on your site to become a new customer or new lead. The Optimization Program is focused on delivering genuine return-on-investment for your business through the planning and implementation of an on-going testing and optimization strategy. Our approach is based on a robust methodology and data driven program of research and testing to increase the value of your business allowing you to move towards a data driven and voice of customer focused online retailing operation. Our approach to projects is one of collaboration, where your existing in-house expertise, knowledge and business understanding is combined with the Thinkcyber team’s expertise gained through working with a wide range of businesses in on-going user understanding and testing environments.
What Can a CRO do for my business?► Increase overall site conversion rate
► Reduce shopping cart and checkout funnel abandonment rate
► Increase average order value
► Increase average order quantity
► Improve marketing campaign conversion rate
► Ensure your business is recording the right data within Google Analytics
► Help internal team how to run CRO
► Introduce & develop a culture of data driven testing and optimization
What will a CRO Program Involve?► Project planning, testing tool implementation
► Performance analysis
► Business & existing customer data understanding
► Conducting user research and review
► Test prioritization, hypothesis & solution development
► On-going testing & optimization